What are you working on now? What is your dream project?
Right now, and basically at all times, I’ve got anywhere from 5-10 projects underway. Here’s a list of what I’m doing currently:
- Branding work for an outdoor apparel company
- Finalizing branding work for an agriculture industry app
- Everything Old Town Brewing (just finished website)
- Video production for a local tap house
- Designing my next font - I loosely built the skeleton of it from a 1972 cayenne spice container I found in my grandma’s cupboard.
- Working on some illustrations that I will be screen printing in limited runs for my shop.
My dream project is always changing because I’m always crossing things off of my “design bucket list”. One item that has been on the list for a while is to illustrate a kids book. I’d also love to work with a proper distillery.
What was the beer that started you down the craft beer rabbit hole?
This is a difficult question to tackle. Mostly because different beers have affected me and inspired me in different ways. I think the beer that made we want to take the craft of brewing seriously - actually understand the process, history, and nuances of beer - was a Kolsch ale by a small brewery here in Portland called Occidental. At the time, I was like everyone else, searching for the hoppiest tongue wrecking IPA - the higher the IBU the more badass you were. But I recall being drawn to these bright solid yellow tallboy cans with a style that i’d never heard of (Kolsch). At first sip I was born again. Baptized in the funky, vinous, golden suds - totally a changed man. That quickly got me down the path of obsession for German-style beer, which lead to Belgian styles, that paved way to English-styles and so forth. It lead to me to appreciate how the geographical importance and history played a pivotal role in making a beer taste the way it does. I think it’s fascinating. It started me down the rabbit hole and I’m perfectly content knowing there’s no exit.
What are you drinking right now?
I’m currently sitting at my desk drinking a nice cuppa English tea with a splash of cashew milk because my girlfriend doesn’t like real milk anymore and I am a supportive boyfriend.
What do you wish you were drinking right now?
A nice cuppa English tea with real milk. Or a Balvenie 30 Single Malt Speyside - neat. I’d also like to try a true ‘New England Style IPA’ from the motherland to see if the hype is real.
You can find more of Jordan’s work here: